Current:Home > InvestJohnathan Walker:Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -文件: temp/data/webname/news/nam2.txt
Johnathan Walker:Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
Burley Garcia View
Date:2025-04-10 19:37:16
After nearly three decades,Johnathan Walker Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (6732)
Related
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Horoscopes Today, November 1, 2023
- Yes, they've already picked the Rockefeller Center's giant Christmas tree for 2023
- Alabama court says state can execute inmate with nitrogen gas
- Connie Chiume, Black Panther Actress, Dead at 72: Lupita Nyong'o and More Pay Tribute
- Oprah's Favorite Things 2023: 25 Chic & Useful Gifts Under $50 For Everyone On Your List
- Harris and Sunak due to discuss cutting-edge AI risks at UK summit
- Cleanup is done on a big Kansas oil spill on the Keystone system, the company and EPA say
- Eva Mendes Shares Message of Gratitude to Olympics for Keeping Her and Ryan Gosling's Kids Private
- Extremists kill 37 villagers in latest attack in Nigeria’s hard-hit northeast
Ranking
- Elon Musk’s Daughter Vivian Calls Him “Absolutely Pathetic” and a “Serial Adulterer”
- Army adds additional charges of sexual assault against military doctor in ongoing investigation
- The reviews are in for Consumer Report's new privacy app and they are .... mixed
- Connecticut judge orders new mayoral primary after surveillance videos show possible ballot stuffing
- Olympic disqualification of gold medal hopeful exposes 'dark side' of women's wrestling
- Ørsted pulls out of billion-dollar project to build wind turbines off New Jersey coast
- Firefighters battling to contain Southern California wildfire though many homes remain threatened
- NFL hot seat rankings: Which coaches could be fired after Raiders dropped Josh McDaniels?
Recommendation
Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
Blinken heads to Israel, Jordan as Gaza war and criticism of it intensifies
Tyler Christopher, General Hospital and Days of Our Lives actor, dies at 50
Maren Morris and Ryan Hurd Reunite for Halloween With Son Amid Divorce
Former Milwaukee hotel workers charged with murder after video shows them holding down Black man
Uruguay’s foreign minister resigns following leak of audios related to a passport scandal
The US has strongly backed Israel’s war against Hamas. The allies don’t seem to know what comes next
Horoscopes Today, November 1, 2023